Skin care

How to choose skincare products for your skin type

March 12, 2026 · 6 min read · By Dr. Elena Marlowe

The skincare aisle can feel overwhelming. Hundreds of products promise the same results, yet what works for one person can irritate another. The good news: choosing well comes down to knowing your skin type and keeping your routine simple.

1. Identify your skin type

Wash your face with a gentle cleanser, pat it dry and wait an hour. If your skin feels tight, it is likely dry. If it looks shiny all over, it is oily. A shiny forehead and nose with comfortable cheeks suggests combination skin, and stinging or redness points to sensitivity.

2. Read the label, not the claims

Look at the ingredient list rather than the front of the bottle. As a rule of thumb:

Dry skin: ceramides, hyaluronic acid and glycerin

Oily skin: niacinamide, salicylic acid and light gel textures

Sensitive skin: fragrance-free formulas with few ingredients

Combination skin: balance with a light moisturiser and targeted treatments

“The best routine is the one you can keep up every day.”

Dr. Elena Marlowe, Founder & Medical Director

3. Introduce one product at a time

Add a single new product every two weeks. If irritation appears, you will know exactly what caused it. Always patch-test on the inner forearm first, and use sunscreen every morning.

4. Know when to see a specialist

Persistent breakouts, sudden changes in a mole, or a rash that will not settle are all reasons to book a visit. A dermatologist can diagnose the cause and prescribe treatment that no product on the shelf can match.